Landon Yarborough

Digital Marketing Manager

[ client spotlight ]

Why You Need a Sports Branding Video

Woodward Academy Edition

Who is Woodward Academy?

The Woodward Academy is a private school located in College Park, Georgia and serves students from 26 counties all over Georgia! Woodward is the largest private school in the continental United States (there are 2 larger private schools in Hawaii… random fun fact). They provide a top-notch education while also offering excellent opportunities across athletics, arts, and more.

 

Why a Sports Branding Video?

Woodward understands that video creates an emotional connection- which factors into a parent’s purchasing decision. Within past few years, Woodward has been putting more resources toward developing their video marketing strategy. When deciding on a child’s education, it’s important to know a school has top-notch programming for students. Woodward’s athletics program is one of the core aspects of their school, and they wanted an encompassing, high-quality video to represent that.

 

sports branding video

The Concept

The main purpose of their Athletics Program video is to show off their sports teams, dedicated coaches, and baller facilities (get it? because balls are used in sports? anyway…). We wanted to hear from coaches to learn about their principles and coaching methods and from students to understand their experiences in Woodward athletics. 

 

Our Production Day

Since there are many moving parts in an athletics program, production took place over 6 days. During the mornings & afternoons, we set up unique locations for interviews for coaches, deans, and students that set the scene for their story. For example, we set up the basketball coach’s interview on the court, and the swimming student-athlete near the pool. This not only makes the video more authentic, but also gives the audience a glimpse into the state-of-the-art facilities. After school, we filmed b-roll of practices, games, and parents, coaches, and fans participating all the action.

P.S. The celebration at the end of the video was because Woodward hit the game-winning shot at the buzzer!

 

sports branding video

 

The Result

The final result is exactly what Woodward Academy wanted- a video that encompasses the culture of their athletics program. The video now lives on the Woodward Athletics website and has been used to show interested parents and students the details of the athletics program. Don’t you want to be a Woodward War Eagle after watching this video?!

 

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