PROJECT DESCRIPTION

Goal: The goal of this video was to announce SalesLoft’s official acquisition of Costello.  We had a short deadline for this project, but we were able to combine the interview with Costello’s CEO, Frank Dale, with b-roll we had previously captured for SalesLoft to turn this project around quickly.

Who: SalesLoft is the #1 sales engagement platform, helping sales organizations deliver a better sales experience for their customers.

What: This acquisition video gives a high-level explanation of how Costello will be valuable to current SalesLoft customers.