Georgia Farm Bureau Micro Video
Goal: The purpose of this video is to capture attention on social media… and to show off cute cows. Short content is great for social media because the human attention span is now 7 seconds… less than a goldfish!
Who: Georgia Farm Bureau gives protection and a voice to the over 300,000 families it insures. They’ve been the Voice of Georgia Agriculture since 1937.
What: Micro videos are an economical way to gather more attention on social media because they are generally made from existing footage and don’t require their own production day.