Landon Yarborough
Digital Marketing Manager
[ vlogs ]

How to Optimize Video for Facebook

Optimize Video for Facebook

Every business should be using Facebook to market themselves. It’s estimated that by 2020, 80% of Facebook will be video. Mark Zuckerberg wants Facebook to be competitive with YouTube! That’s why we’re bringing you 6 tips to optimize video for Facebook.
 

1. Use Subtitles

85% of people watch Facebook video without sound. If you can convey the same information in using subtitles, people will watch longer because they’re engaged. If subtitles aren’t included in your video in post-production, don’t worry, Facebook and LinkedIn have a free feature that will do this for you.
optimize video for facebook
 

2. Square Up

This may be surprising, but square video takes up 78% more screen space on mobile devices than a landscape video. If it takes you more time to scroll past something, you’re more likely to watch it.
optimize video for facebook
 

3. Upload Native Video

When you put a YouTube link in a Facebook post, you’re already putting yourself at a disadvantage. Facebook doesn’t want to send you to off its website and onto another website, it wants to keep you there. Upload the video file natively instead and see a further reach.
 

Facebook wants to keep users on its platform. Posting YouTube links will result in your post gaining less traffic and less reach.

4. Short, but Not Too Short

The sweet spot for video length on Facebook is 60-90 seconds. People want to keep moving along in their newsfeed but will keep watching if they’re engaged.
optimize video for facebook

5. Boost at the Right Time

If a post gets a lot of engagement early, more engagement than usual, Facebook algorithms understand that and treat it as a post people want to see. Facebook wants to show people interesting content. If you boost around this time, it’s adding engagement on top of engagement, which will accelerate the reach of the post. If there is an effective call to action within this post, you may see a greater ROI and create brand awareness.
 

6. Go Live

If you’re doing something interesting that your audience will be engaged with, then Go Live. Facebook loves live video and the algorithms show this. All of your followers will get notifications, and the more people watch and interact, the more people will see it.

Conclusion

When a video is created, this is not the final result, it’s just the beginning. Optimization is key to getting the most out of your video. Facebook is an incredible marketing tool for any business. Stay relevant on Facebook with video. 
 

Want more on how to optimize video for Facebook?

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