How to Optimize Video for Email

April, 15 2020

Tip 1: Use Video!

This may seem obvious since this is a video about optimizing for video, but it’s important to know why. Email fills us all with a little anxiety. Don’t check it for two days and somehow you have 300 unopened emails that are all urgent! But how do your emails break through the clutter that fills most people’s Inbox?

According to HubSpot, video in an email increases click-through rate by 200 to 300 percent. So make sure your emails include video.

Tip 2: Use Catchy Subject Lines

Find someone in your office who has great Instagram photo captions and chances are that person will probably be useful for email subject lines too. 33% of email recipients open an email based on subject line alone. Use the word video in your subject line so people know that video is waiting for them on the other side of a click.

Tip 3: The Power of the Play Button