[ digital distribution ]
Tips for Video in Email
Tip 1: Use Video!
This may seem obvious since this is a video about optimizing for video, but it’s important to know why. Email fills us all with a little anxiety. Don’t check it for two days and somehow you have 300 unopened emails that are all urgent! But how do your emails break through the clutter that fills most people’s Inbox?
According to HubSpot, video in an email increases click-through rate by 200 to 300 percent. So make sure your emails include video.
Tip 2: Use Catchy Subject Lines
Tip 3: The Power of the Play Button
The play button is the strongest call-to-action on the internet, so make sure your viewers can easily see with a quality thumbnail.
In your email, have a thumbnail or GIF of the video that links to a landing page on your website with the actual video embedded. Due to the power of the play button, it’ll trick your users into clicking. Learn how to embed a GIF into email right here.