FIRE UP THE CAMPAIGN

Get the Most Out of Your Videos

It’s time to put your video marketing strategy into action!

TIP: 

Stills from your video serve as great photography.

square vs landscape vs gif

Video Formats

Use square video on Facebook and Instagram.

This is because Facebook and Instagram are primarily used on mobile devices, and square video takes up 78% screen real estate than landscape videos on cell phones. 

Use landscape video on your Website and LinkedIn.

Since landscape videos take up more screen space on computers, you want to use them on platforms people generally use on computers. While both LinkedIn and websites lean more toward computer use, both differ company to company. At Consume, we use landscape and square on both platforms, but use your discretion. 

Use GIFs in email.

Since we still can’t embed actual video files in email *sigh,* we get around it by using GIFs with a play button overlayed. GIFs autoplay, giving readers a preview of your video and urging them to click the play button to see more. 

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More than half of all videos on the Internet are watched without sound, but your message can still get across with subtitles.

Optimization by Channel

upload natively

Facebook wants to keep people on their platform. Posting YouTube links will result in your video gaining less traffic and less reach.

homepage

Embedding video content on your homepage increases conversions by 20% or more!

gif

Include a GIF of your video in your email that links to a page on your website containing the video itself. 

personal shares

Sharing your brand’s content on your own personal LinkedIn profile will greatly boost the reach of your video content. 

design for mute

Most video content consumed on Instagram is viewed without audio. Make sure your message gets across by including subtitles.

short & sweet

Short and sweet content is the nature of the platform, so post a condensed version of your video on Twitter. 

quality thumbnail

People are often looking for the nicest image to click on as they scroll through YouTube results. Fortunately, you can upload your own custom thumbnails to YouTube. 

Want more digital distribution tips?

THE BEGINNER’S GUIDE TO

DIGITAL VIDEO DISTRIBUTION

LEARN VIDEO DISTRIBUTION BEST PRACTICES


TIP: 

GIFs are great because they autoplay a sneak peak of your video. 

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