[mud pie]

Case Study

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

WHO

Mud Pie is a lifestyle retailor specializing in women’s clothing, baby/kids clothing, and home decor.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

GOALS

Showcase their 2019 fall and winter women’s collection.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

DELIVERABLES

Mud Pie received 79 videos, 20 GIFs, and 158 still images.

The Strategy

Mud Pie is one of our longest-standing retainer clients, so we shoot videos together several times a year. Twice per year, we host a two-day production in our studio to capture content for their women’s collection.

On day one, we shot all of the 360 Product Videos with our model, Stephanie. 

For day two, we captured tons of lifestyle and social media content. Two more human models, Alla and Alicia, and one dog model, Amber, joined Stephanie for all the fun.

Lifestyle Videos

Mud Pie’s lifestyle videos are called More Ways because they demonstrate more ways and occasions to rock Mud Pie outfits.  

These videos live on Mud Pie’s website and help highlight the versatility of the brand.

360 Degree Product Videos

The 360 videos show Stephanie wearing each article of clothing from the new women’s collection. Mud Pie received 54 of these videos, which all live on their website.

Social Content

Mud Pie has a large social media presence, so an emphasis is placed on capturing plenty of square videos for social. 

IGTV & Instagram Story

A lot of Mud Pie customers live on Instagram, so extra content specifically for the Gram is always created. Each More Ways video was recut to fit IGTV dimensions. Snippets from all throughout the production were recut to be portrait and under 10 seconds for Instagram Story.

Still Images

Mud Pie received over 150 still images from their videos. These images are used as thumbnails for the 360 degree Product Videos, to jazz up their website, for social media, and on their blog.

GIFs

GIFs with play buttons are perfect for email marketing and GIFs without play buttons bring life to a static webpage. Mud Pie received a variety of square and landscape GIFs both with and without play buttons.

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