Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

WHO

Mud Pie is a lifestyle brand specialized in creating women’s clothing, baby/kids clothing, and home decor.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

goals

Effectively market their 2019 Fall and Winter women’s collection.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

deliverables

Mud Pie received 80 videos, 20 GIFs, and 160 still images.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

WHO

Mud Pie is a lifestyle brand specialized in creating women’s clothing, baby/kids clothing, and home decor.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

goals

Effectively market their 2019 Fall and Winter women’s collection.

Consume Media Atlanta Video Production Services Increase Sales with Video Marketing

deliverables

Mud Pie received 80 videos, 20 GIFs, and 160 still images.

The Strategy

As Mud Pie’s video marketing team, twice per year, we host a multi-day production in our studio to capture content designed to market their women’s fashion collection.

On day 1- we filmed nearly fifty, 360 Product Videos with our professional model, Stephanie.

On day 2- we captured tons of lifestyle and social media content. Two more professional models, Alla and Alicia, and one dog model, Amber, joined Stephanie for all the fun.

Lifestyle Videos

Mud Pie’s lifestyle videos are called More Ways because they More Ways to style and layer your outfits for different occasions.

These videos live on Mud Pie’s website and highlight the versatility of the product.

360 Degree Product Videos

These 360 videos show our model, Stephanie, wearing each article of clothing from the new women’s collection. Mud Pie received 54 of these videos, which all live on the individual product pages on their website. 

Social Content

Mud Pie has a large social media presence, we placed an emphasis on capturing plenty of videos for social. These videos are in a square format, as square videos receive more reach, impressions, and views on social media. 

IGTV & Instagram Story

Mud Pie customers live on Instagram, so we created extra content specifically designed for the Gram. Each More Ways video was recut to fit IGTV dimensions, and snippets from all content were recut to be ‘portrait’ AND less than 10 seconds for Instagram Story.

Still Images

Mud Pie received over 150 still images from their videos. These images are used as thumbnails for the 360 degree Product Videos, to jazz up their website, for social media, and on their blog.

GIFs

GIFs with play buttons are perfect for email marketing, and GIFs without play buttons bring life to a static webpage. Mud Pie received a variety of different types of GIFs both to help accomplish their every need.

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