[ how-to ]
Upload a Video and Subtitles to LinkedIn
Video on LinkedIn
As we know, LinkedIn is the social media of business. This is where you post about your new product offering or about news in your industry. Users on LinkedIn are more interested in learning than users on most other social platforms. Since video is far more effective at getting a message across than text and images alone, it’s important we take a few steps to ensuring our LinkedIn videos are optimized for success.
For LinkedIn, optimizing your video involves uploading natively and including subtitles. The majority of videos on LinkedIn are watched without sound, so it’s worth the time and effort to ensure your message gets across with or without sound by including captions.
2. Upload the Video Natively
3. Name the Video
4. Upload the Subtitle File
From here, write a post to accompany your video, then you’re ready to click Post!
Native LinkedIn Video and Subtitles are Important!
LinkedIn is a fantastic medium for businesses. Generally, users who come to LinkedIn are already in a headspace where they are ready to learn and network, which means they are more likely to pay attention to your content. Upload native LinkedIn video and subtitles to ensure your post receives maximum viewers, engagement, and reach.
Bonus tip: Uploading
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Digital Marketing Manager