How-to Videos

Video Success Resources

Social Media

How-To

Natively Upload Video to Facebook

Videos natively uploaded to Facebook…

  • Are shared 10x more than YouTube links
  • Have a further reach
  • Receive more engagement
  • Are favored by Facebook
HOW TO OPTIMIZE VIDEO FOR FACEBOOK
How-To

Upload Subtitles to Facebook

Subtitles on Facebook are important because…

  • 80% of Facebook videos are watched without sound
  • Your message should get across with or without sound
  • It improves user experience
HOW TO OPTIMIZE VIDEO FOR FACEBOOK
How-To

Natively Upload Video & Subtitles to LinkedIn

Videos uploaded natively with subtitles to LinkedIn…

  • Play within the platform
  • Keep engagement longer
  • Improve user experience
DIGITAL VIDEO DISTRIBUTION

Email

How-To

Use GIFs in Gmail

Unfortunately, we cannot yet embed videos in email due to spam/security reasons. GIFs are a great workaround because…

  • They drive traffic to your website
  • Mentioning “video” in email subject lines can increase open rate by 19%
  • Videos in email can increase click rate by 300%
HOW TO OPTIMIZE VIDEO FOR EMAIL
How-To

Use GIFs in Outlook

Unfortunately, we cannot yet embed videos in email due to spam/security reasons. GIFs are a great workaround because…

  • They drive traffic to your website
  • Mentioning “video” in email subject lines can increase open rate by 19%
  • Videos in email can increase click rate by 300%
HOW TO OPTIMIZE VIDEO FOR EMAIL

YouTube

How-To

Upload Subtitles to a YouTube Video

YouTube videos with subtitles…

DIGITAL VIDEO DISTRIBUTION
How-To

Upload a Custom Thumbnail to YouTube

A YouTube custom thumbnail…

  • Informs viewers what your video is about
  • Can be custom branded
  • Is a call to action
DIGITAL VIDEO DISTRIBUTION

Vimeo

How-To

Upload a Custom Thumbnail to Vimeo

A Vimeo custom thumbnail…

  • Informs viewers what your video is about
  • Can be custom branded
  • Is a call to action

Wistia

How-To

Customize Branding in Wistia

Wistia custom branding allows for…

  • A play button and control bar in your company colors
  • Your company logo in the corner of the video
  • A cohesive aesthetic on your website or blog
How-To

Embed Forms in Wistia Videos

Embedded forms in Wistia…

  • Allow you to gain information about viewers
  • Can be placed before, during, or after the video
  • Are customizable
How-To

Create a Moving Thumbnail in Wistia

Moving thumbnails…

  • Are basically GIFs instead of still images
  • Give viewers a preview of what they will be watching
  • Are a strong CTA to click the play button