How to use GIFs in Email
Most email platforms don’t yet support embedding or playing video in email… but fear not! GIFs are the perfect workaround. GIFs are eye-catching and give your viewer a preview of your video. The key to this strategy is overlaying a play button onto the GIF, and hyperlinking it to a page on your website which contains the full video. This strategy increases click-through rate (CTR) because it tricks viewers into thinking that a video is embedded in the email. This trick is one of the most effective ways to get your audience on your website.
1. Draft Your Email
Pro Tip: Using the word ‘video’ in your subject line can increase open rates by over 19%.
2. Embed the GIF
Go about this as if you were inserting a picture. You can either click the image icon and select your GIF, or you can open the folder that contains the GIF and drag-and-drop it into the email body.
3. Hyperlink the GIF
Pro tip: We always recommend hyperlinking to our website as opposed to hyperlinking to the video on YouTube. This is for 2 reasons. First, we want users to have somewhere to go (purchase a product, read a blog, etc.) after watching our video. Second, we cannot control YouTube. If we send our viewers to YouTube, they might watch our video then exit, or- even worse- they could watch your competition’s video.
4. Send your Email!
GIFs are a Professional Secret Weapon
Want more tips for video in email? Click here!