[ how-to videos ]
How to use GIFs in Email
Video in Email
Most email platforms don’t yet support embedding or playing video in email… but fear not! GIFs are the perfect workaround. GIFs are eye-catching and give your viewer a preview of your video. The key to this strategy is overlaying a play button onto the GIF, and hyperlinking it to a page on your website which contains the full video. This strategy increases click-through rate (CTR) because it tricks viewers into thinking that a video is embedded in the email. This trick is one of the most effective ways to get your audience on your website.
1. Draft Your Email
Pro Tip: Using the word ‘video’ in your subject line can increase open rates by over 19%.
2. Embed the GIF
Go about this as if you were inserting a picture. You can either click the image icon and select your GIF, or you can open the folder that contains the GIF and drag-and-drop it into the email body.
3. Hyperlink the GIF
Pro tip: We always recommend hyperlinking to our website as opposed to hyperlinking to the video on YouTube. This is for 2 reasons. First, we want users to have somewhere to go (purchase a product, read a blog, etc.) after watching our video. Second, we cannot control YouTube. If we send our viewers to YouTube, they might watch our video then exit, or- even worse- they could watch your competition’s video.
4. Send your Email!
GIFs are a Professional Secret Weapon
Want more tips for video in email? Click here!
Digital Marketing Manager