How to Attract Leads with Video
Give them something they actually want because that content builds up the relationship that then allows you to ask for the sale.
Video Attracts Leads
You were way cooler and funnier than the popular kids, but somehow they got all the dates! (Yikes, am I getting too personal?) If no one knows who you are, good luck landing a date.
Same goes for businesses. Your product can be far superior to your competition, but if consumers don’t know that you exist, they can’t choose you.
Attracting isn’t about closing a deal, it’s about increasing your exposure so that later on, you have people to close deals with.
Unlike dating, video is the most efficient way to attract these leads. (Although I do think a dating app that allowed for video profiles would be successful…)
Attracting is the first stage in the Video Marketing Flywheel. Video is captivating and captures attention. This is so important when attracting because people don’t really know/care who you are yet, so your content must be engaging to change that.
What Videos Attract?
Here is an example of a micro video. Sometimes micro videos contain a callout, but sometimes they are just eye-catching footage.
Thought Leadership/Industry FAQ Vidoes
Generally, people are more likely to trust a peer or industry thought leader rather than a marketer or advertiser. If you position yourself as a thought leader, gaining trust is far easier.
What Platforms Attract?
Organic Social Media
Paid Social Media
Video shines here because we are advertised to constantly on social media and have become good at tuning it out, however video is eye-catching and more likely to hold our attention than a still image.