How Video is Taking the Healthcare Industry to the Next Level
October 8, 2018
Healthcare Industry Video
Let’s face it, most people don’t like going to the doctor. It’s up to healthcare providers to help potential clients feel comfortable. Video production aids in developing trust AND humanizes the people behind the white coats. In the twenty-first century, video is vital for every industry, and healthcare is no exception.
Why invest in video?
Video on a website results in over a 150% increase in organic search engine traffic, and keeps people on webpages for 88% longer; that means they’re more likely to buy. Beyond this, video foster a sense of trust and credibility, making you a thought leader in your industry.
What type of videos?
There are many, many types of videos healthcare providers can use to grow their businesses. For example brand, services, testimonials, and FAQ. Brand videos allow patients to learn a little more about the people and organization they will be receiving care from. Services videos offer an overview of what exactly a doctors’ office or hospital do to treat its patients. Testimonials are powerful because nothing is more valuable than a happy patient. FAQ videos allow you to leverage the power of video to answer commonly asked question, saving you and your team time and money.
Can we have an example?
Let’s at someone who is crushing it in the healthcare industry: Eastside Medical Center, located in Snellville, Georgia. Eastside Medical Center has their “about the hospital” video right on their homepage, making it easy for users to understand more about the hospital. By learning more about the roots and history in Gwinnett County, patients can relate to the hospital, and increase their confidence that the hospital and its staff will be able to take care of them with ease.
Don’t get left behind!
Don’t get left behind by thinking your industry is immune to the necessity of video. By 2021, 80% of Internet traffic will be video production. Choosing a doctor is a personal and important decision for every single person. Connect with your patients by using video.