We love GIFs at Consume Media because they are a professional secret weapon. Since we are already creating videos, it’s a powerful and cost-effective tool to turn those videos into different forms of content- such as GIFs, still images, and more- for our clients. The magic of the GIF is that it reads like an image to a computer, which means GIFs can go places where video can’t, such as email. On the other hand, GIFs look like a video to humans, meaning that you get some of the benefits of video!
We think the two biggest assets of GIFs (for work purposes) are in email and on web pages. Let’s dive in.
GIFs are also eye-catching and invite people to stay engaged with your content. The longer users stay on your page, the greater your website dwell time, which leads to increased search engine rankings. In fact, it’s scientifically proven that you’ll stay on this blog page longer because you’ll watch the puppy GIF below several times before moving on.