Digital Marketing Manager
How Lifestyle Brands Are Winning with Video
Part 1: Fashion Video
Millions of brands fall under the lifestyle category, spanning from Coca-Cola to Harley Davidson to Nordstrom. In today’s world, everything is constantly evolving and new brands are developing every day. How does your lifestyle brand break through and withstand the test of time? In this blog, we will focus on 3 ways your fashion company can utilize video to gain more traction in the ever-fluid world of lifestyle brands.
1. Develop Your Brand
Anthropologie and Co., a popular clothing, beauty, and home decor company, has successfully been producing video content featuring their lifestyle brand for over 6 years. In a particularly captivating series, “Women of Character,” they feature different woman, including a prima ballerina, a bread baker, and a CEO, who use their merchandise. Anthropologie is revealing the archetypal models they use to inspire their products, while also building a sense of inclusivity. Anthropology uses fashion video to “spotlight women who have captivated us with their achievements and ambitions.” These women are taking over the world, all while wearing ballerina clothing.
2. How-To Videos
Our client, Mud Pie, designs and sells over 10,000 different fashion, baby and living products and also provides a great case study of a company that is using their video strategy to alleviate different pain points for their customers and partners. Given that ‘How-to’ searches are up 70% year-over-year, it’s no surprise that Mud Pie’s “Style This” series is some of their most engaging content. Your business is more likely to build brand trust with your online visitors if you are providing educational information about your products, services, or industry. Combine that with the fact that four times as many people would rather watch a video than read, and you have a great way for customers to learn how to get the most out of your product.
4 times as many people would rather watch a video about a product than read about it.
3. Having Fun
Most of us have heard of or even shopped at J Crew- a sleek and classic men and women’s apparel company. J Crew created an entertaining short “film” called Travel With Style with filmmaker and YouTuber Casey Neistat. The video depicts Neistat wearing a J Crew suit doing a plethora of activities that generally aren’t done in a suit- including changing a tire, surfing, and cutting down a tree. It’s an adventurous take on the simple and classic designs of the brand. The viewer can’t help but be sucked into the video and be inspired, if only for a moment, to do ordinary tasks in an extraordinary suit. Fashion video can show off the youthful, playful aspects of a company in a unique and captivating way.
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