How Lifestyle Brands are Winning with Video
July 15, 2018
Millions of brands fall under the lifestyle category, spanning from Coca-Cola to Harley Davidson to Nordstrom. In today’s world, everything is constantly evolving and new brands are developing every day. How does your lifestyle brand break through and withstand the test of time? In this blog, we will focus on 3 ways your fashion company can use video production to gain more traction in the ever-fluid world of lifestyle brands.
1. Develop Your Brand
How To Videos
Our client, Mud Pie, designs and sells over 10,000 different fashion, baby and living products and also provides a great case study of a company that is using their video strategy to alleviate different pain points for their customers and partners. Given that ‘How-to’ searches are up 70% year-over-year, it’s no surprise that Mud Pie’s “Style This” series is some of their most engaging content. Your business is more likely to build brand trust with your online visitors if you are providing educational information about your products, services, or industry. Combine that with the fact that four times as many people would rather watch a video than read, and you have a great way for customers to learn how to get the most out of your product.
Most of us have heard of or even shopped at J Crew — a sleek and classic men and women’s apparel company. J Crew created an entertaining short “film” called Travel With Style with filmmaker and YouTuber Casey Neistat. The video depicts Neistat wearing a J Crew suit doing a plethora of activities that generally aren’t done in a suit — including changing a tire, surfing, and cutting down a tree. It’s an adventurous take on the simple and classic designs of the brand. The viewer can’t help but be sucked into the video and be inspired, if only for a moment, to do ordinary tasks in an extraordinary suit. Fashion video can show off the youthful, playful aspects of a company in a unique and captivating way.
With great power, comes great responsibility. 62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video. Don’t leave your brand to amateurs.