How to Use Video Marketing for Events
April 20, 2020
Market Your Event with Video
By default, humans yearn to be part of something. This is the reason why so many businesses & organizations go through the time-consuming and costly process of planning events for their audience.
Typically- there are a few consistent goals that every event should be focusing on.
As today’s most powerful form of messaging, video production is vital to achieving all of these goals.
Before the Event: Sell Tickets
With more targeted advertising opportunities than ever before, promotional content is key to spreading the word about your upcoming event. The different ways to use promotional video content are endless- but we’ll focus on two different marketing techniques – social media advertising and videos for landing pages.
Enhance Your Event: Sponsorships
Create Memories: Event Recap
Video ensures your event lives on forever in all of its glory. Pre-event videos generate awareness and buzz around your event and get people excited. Google loves video, so a video promoting your event will perform much better than a worded promotion. After the event, you can encourage attendees to keep the spirit of the event alive with event highlight videos.
Event video can be used in a multitude of ways and serve a vast variety of purposes. Don’t let your event just be an event – with event video you are providing the necessary tools to reach the full potential of your large-scale event-based marketing venture.