We’re not saying that no one is going to watch your 90-second brand video or your 2-minute testimonial video, because they absolutely will… if they’re a qualified and interested lead.
This is just to say that most people scrolling through Facebook, Instagram, or Twitter aren’t willing to stick around for that. By giving them 7 seconds of high-quality content (that they can actually pay attention for), they will scroll past your post remembering your brand and it will leave them wanting more.
On social, let’s play hard to get. Then if they’re interested, they’ll venture to your website where they can find your full videos. One of the most efficient ways to develop interest is with bite-sized video content on social media.
The Goldfish Model is a huge win for our clients. With this new mindset- our clients can receive and utilize extra video content without having to pay for extra production days. But it’s also a win for Consume Media because we get a warm fuzzy feeling inside by providing our clients with content that is beneficial to their brands! Let’s leave people wanting more by using the Goldfish Model. 😉
Learn about other ways our clients are getting more video out of existing footage!