4 Steps to Killer Social Media Ads
August 7, 2020
Why Social Media Advertising
Social Media Ads from existing content
You may be asking yourself, why not just upload the original video? Well, you can. But usually, the original video isn’t the most effective social content. A social media ad should be 4 things: initially captivating, action-oriented (featuring a CTA), formatted for social, and short.
Make it initially captivating
- Create an urgency to act
- Use active language (download, like, donate, etc.)
- Promise something extra/free
You can even run A/B testing with two or more different CTAs on the same video and see what CTA gets the most engagement. You may find there’s a big difference between “Download our E-book” and “Download our Free E-book Now.”
Short and Sweet
According to Hubspot, optimal length is 30 seconds for Instagram, 45 seconds for Twitter, 60 seconds for Facebook, and 2 minutes for YouTube. Don’t worry, this doesn’t need to be exact, but shorter social ads usually perform better. If you capture attention within a few seconds, interested users will keep watching!