What’s so fantastic about social ads is it’s easy to create them out of other videos. Usually you don’t specifically film social ads, but you edit other videos into shorter versions formatted specifically for social media. For example, if a company wanted a 60-second brand video, we could also cut that into a 10-15 second social ad for a limited additional cost. However if a customer does want only social ad videos, several can be made from one day of production.
You may be asking yourself, why not just upload the original video? Well, you can. But usually, the original video isn’t the most effective social content. A social media ad should have 4 qualities: initial captivation, calls to action, optimized format, and be short.