
4 Steps to Killer Social Media Video Ads
Why Social Media Video Advertising
What’s so fantastic about social ads is it’s easy to create them out of other videos. Usually you don’t specifically film social ads, but you edit other videos into shorter versions formatted specifically for social media. For example, if a company wanted a 60-second brand video, we could also cut that into a 10-15 second social ad for a limited additional cost. However if a customer does want only social
You may be asking yourself, why not just upload the original video? Well, you can. But usually, the original video isn’t the most effective social content. A social media
Make it Initially Captivating
Clear CTAs
- Promise something extra/free
- Use active language (download, like, donate, etc.)
- Create an urgency to act
You can even run A/B testing with two or more different CTAs on the same video and see what CTA gets the most engagement. You may find there’s a big difference between “Download our E-book” and “Download our Free E-book Now.”

Optimized Format

Short and Sweet

In Conclusion
If interested in learning how to optimize videos for your website, check out more from Wistia.
Since 77% of U.S. Americans have social media profiles and 32% of humans (well… some non-humans too) have a social media account social media ads are the perfect way to reach your target personas. With a quality video that has a captivating intro, clear CTA, proper formatting, and short length, you’ve got yourself an optimized social media ad.
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